(952) 891-4444

6955 146th St W / Apple ValleY / Mn / 55124

*   Sources:

-  Transportation Advertising Council of America

-  2010 Census Bureau American Community Survey

​-  Perception Research Services

​-  2010 Census Bureau American Community Survey

​-  September, 2016 study by AAA

​-  Traffic Audit Bureau of Media Measurement (renamed Geopath in 2016)

-  American Trucking Association and 3M study of mobile advertising

Study after study confirms that the most cost-effective form of advertising is vehicle graphics.  Why?  Because it has a relatively low, one-time cost and it reaches a very large market.  Because we at Action Plus only use the best materials, our wraps will typically last for about five years (longer than the life of an average fleet vehicle).  A wrapped vehicle will generate thousands of views at a capture and retention rate significantly higher than other forms of advertising.  The target demographics of those viewing the vehicle are better than average as well.  Some facts*:

  • ​Mobile ad messages have a 97% recall rate
  • ​​Average commute to work in America is 25.1 minutes
  • Mobile ads generate 2.5 times more attention than a static billboard
  • In a large metro area, vehicular advertising generates between 30,000 and 70,000 daily vehicular impressions
  • 96% of American workers commuted to work in 2009
  • ​35% of heavy commuters come from households earning $75,000+
  • ​​Americans spend an average of 17,600 minutes a year – the equivalent of 293 hours or 12.2 twenty-four hour days – driving
  • ​The average US traveler drives almost 40 miles per day
  • 96% of respondents said mobile is more effective than traditional outdoor advertising
  • ​91% of the target audience noticed text and graphics on truck advertising
  • 35% of respondents looked closely at the trucks
  • 29% of those surveyed said they would buy products advertised on trucks
  • 75% of individuals develop an impression about a company and its products or services after seeing truck or van graphics

That is certainly a lot of interesting statistics, but let's boil it down further.  Driving Revenues, a Washington D.C. based advertising firm found that a $20,000 advertising spend produces the following ad impressions by type of advertising placement:

  • Mobile advertising garners 8.4 million impressions in a 12 month period (even more in large metro areas like the Twin Cities)
  • Radio attracts 900,000 listeners in 6 weeks with 10 to 12 30-second spots
  • Val-Pak Offers reaches 600,000 households
  • Direct mail campaigns reach 20,000 names with one post card mailer

​Now that you have an idea of the impressive exposure an Action Plus wrapped vehicle can have, let's talk about how incredibly cost effective an Action Plus campaign can be.  Let's assume that an average sized vehicle costs about $3,500 for a full coverage, long-term (5 year) wrap (costs will vary depending on size, coverage, complexity, etc).  The average vehicle in a major metro area will have over 900,000 impressions per month.  Therefore, the cost of $3,500 over 60 months yields a monthly cost of just $58.33 per month! We dare you to find any other advertising medium at $58 per month that can provide this type of exposure.  Radio?  TV?  Billboards? Ha! No chance.  Companies can't even advertise in the local newspaper's classifieds for that amount.  Another way to look at it, this works out to 257 impressions for every dollar spent.  Based on the high level of effectiveness of these impressions per the statistics above, this is a phenomenal investment.

There are many other factors that make a wrap so effective.  The retention rate of this medium is extremely high.  According to Cox Communications/Eagle Research:  48% of those polled viewed car wraps as the most unique advertising medium available, and 47% of 18-34 year olds surveyed found car wraps especially memorable.  Why?  They are eye catching, big and colorful, and wraps aren't like radio, print or TV; you cannot turn it off or change the channel.  And the targeting of this advertising medium is unsurpassed. Typically your fleet vehicles are being driven directly into your target market further concentrating the advertising effectiveness.

So what are you waiting for?  Call Action Plus today and we can get started on making your vehicles make you money!

Why should you wrap your vehicles?

Because it WORKS!!